Marketing and communications manager

About this opportunity

My KoKo is built on one of the most powerful emotional triggers in consumer marketing: the memory of the best drink you ever had on holiday, in a place you loved, on a day you still think about. A fresh coconut, served in the shell, on a beach somewhere.

The product brings that experience, the real thing, the way it should be, to consumers everywhere. The technology is cutting-edge and first of its kind. The brand is being built now, before the launch, before the market knows it exists.

This is an invitation to join the founding team at the moment the brand is being written. Not to inherit someone else's vision, but to shape it.

The role

Title

Marketing and communications manager. Reporting directly to the founder.

Start date

September 2026.

What you own

• Global marketing strategy: building and executing the brand's presence across every active market. EU launch first, then Japan, South Korea, the Middle East, and the US
• Social media: full ownership of every channel, every market, every piece of content. You know what works on each platform and you do not post the same thing everywhere
• Influencer and creator programme: building the three-tier architecture. Mega and celebrity at the top, mid-tier by niche and market in the middle, micro at venue level at the base. You know how to approach all three and you know which tier drives actual purchase behaviour in each market
• On-the-ground activation: beach events, festival presence, trade show moments, and the kind of brand stunts that generate organic reach at scale. You have done this before and you know the difference between a campaign that looks good in a deck and one that actually moves people
• National and international campaign leadership: you have run at least two campaigns with real media investment, television, out-of-home, digital, or a combination. You present both in detail during the interview: the brief, the budget, the execution, the results, and what you would do differently
• Community building: the pre-launch community is being assembled now. You take it to a fully engaged, brand-obsessed audience ready to convert on day one
• Brand voice and content direction: briefing designers, photographers, and videographers so that every piece of content sounds and looks like My KoKo, in every language and every market
• Market-by-market adaptation: the brand is global, the activation is local. You know how to adapt a campaign for a French summer audience, a Japanese lifestyle consumer, and a Middle Eastern luxury buyer without losing the thread
• Collaboration with the commercial team to ensure the hospitality and retail channels are always supported with the right materials at the right moment
• Marketing material production: coordinating with production partners in China for printed materials, POS displays, and branded items. Briefing, reviewing, and approving alongside the product director

Compensation

My KoKo offers compensation built to outperform the market, not match it. The base salary is competitive and reviewed annually with no ceiling defined. It grows with the scope, the results, and the scale of the business.

The contract structure is your choice: employment (in jurisdictions where social taxes are reasonable) or freelance contractor in any jurisdiction.

A meaningful share of the company capital is on the table for the right person, vesting progressively over four years with a one-year cliff. We are building a ten-figure business (eleven, maybe). The people who join now and build it with us share in that. The equity is for people who are here to build something, not to collect a grant and leave. We will find a way to make it liquid when the time comes.

Working conditions

What we are looking for

• Minimum 3 to 4 years in marketing, communications, or brand management in consumer goods, food and beverage, lifestyle, or hospitality
• Two performance case studies, presented in the interview. Real campaigns, real budgets, real results. Numbers, context, and honest learnings. No case study, no interview
• Proven experience leading a national or international campaign with media investment: television, OOH, digital, or a combination
• Social media and on-the-ground activation are equally natural to you. You do not specialise in one at the expense of the other
• European citizen with full mobility. Travel across Europe and to Asia is part of the role
• Languages: English plus at least one of French, Spanish, or Italian at professional level. A third European language such as German, Greek, or Portuguese is a strong advantage
• Genuinely, abnormally creative. The kind of creative that makes people stop scrolling, stop walking, or call someone to say "have you seen this"
• Strong data and tool skills: you measure everything, you report clearly, and you use AI tools and spreadsheets to move at a pace most marketing teams cannot match

Next steps

The role starts September 2026. Send your CV and your two case studies to Luka, our HR manager, at hr(at)my-koko(.)com. Applications without case studies will not be reviewed.