Our story
He did not read about coconuts. He climbed the trees.
One founder. Two coconuts a day. A question that would not leave him alone.
The founder
Born in Europe. Lives in Hội An. Two coconuts a day.
Gaëtan grew up in Europe, dreaming of fresh coconuts the way most Europeans do. As something you earned by travelling far enough. So he travelled. The first sip was in Taïwan, straight from a green coconut with a straw. Cold. Clean. Slightly sweet. Unlike anything sold in a carton back home. Years later he moved to Hội An. He never stopped.
The ritual
One in the morning. One in the afternoon. Every day.
Home through the market. Two coconuts, sometimes four, from the same dealer for years. The young green ones, picked early. One on the porch at sunrise. One at the desk in the afternoon. The energy drinks and sodas that used to sit there disappeared. The coconut replaced them all. Real hydration, electrolytes, a taste plain water cannot touch. You drink them without noticing. Years before My KoKo had a name.
The question
“Why can I have this every morning, when my friends back home cannot?”
Gaëtan. Hội An.
The answer
He was in the sea when it came.
Cửa Đại beach, twenty minutes south of home. The place we go twice a week, drink our coconut on the lounger, work with our feet in the sand. The thought had been building there for years. I want everyone to have this. Anywhere. Anytime. Easily. For a normal price. The real one. Then one morning, in the water, the spark. Years of engineering, a quiet passion for chemistry and physics, layered with every business he had ever built, all aligned in a single thought. He could see the whole solution in front of him. He swam back to the lounger, wrote the plan down, called the industrial partners who could help, and flew out the week after with a colleague to run the first tests. Positive from the first trial.
The trip
We asked fifteen merchants. They all pointed to the end of the street.
Canton, during the trade fair. The man at the end of the street had four coconuts. The man at the start, where we had begun, had twenty. We bought them all. The first trial started the next morning.
The proof
We worked until the two glasses looked the same. Then we worked until they tasted the same.
Side by side. One of ours, one picked that morning. Tasted blind, by people who drink two real coconuts a day. They could not tell them apart. That is the only standard we accept.
First of its kind. Built from scratch.
Jenny. Co-founder. Harvest in Hội An.
The team
Jenny was there from the morning of the first one.
Co-founder. Same obsession, same standards, same hours. The Laos farm we chased down because someone had mentioned it. The Sunday spent cleaning a hundred coconuts on the kitchen floor. The midnight call to Canton when something in the trial had drifted. The harvest in Hội An, in the photo. None of this is one person's story. It never was.
What is next
My KoKo is coming. Be in early.
For every coco lover. For everyone who wants a slice of tropical inside their everyday life. We are building this for them. We are also building it for ourselves, because when we work in Europe we are not stopping. We just need the product to exist first. Almost there.