Beach bar
Lunchtime. Sun on the sand. The first one goes out. The terrace follows.
For venues
Your most profitable drink. None of the work.
One product. One season delivery, free, anywhere in the world. Margins your accountant will ask you about.
The commercial case
The economics of coffee. Without the espresso machine.
Every operator who has run the numbers had the same reaction. The margin sits where your espresso sits. The labour, the prep, the equipment, the training, all zero. One product on the menu. One season delivery, free, anywhere in the world. The perks, the materials, the visuals for your floor, all in the box.
We do not publish the full case on this page. The numbers, the season pack, the exclusivity terms live behind approval. We are deliberate about who we let in.
The KoKoball effect
One on a table. The whole terrace orders.
We have watched this happen in Vietnam for years. Someone gets a coconut. The next table looks over and orders one. The two tables behind do the same. Within ten minutes the whole terrace is holding one. No staff. No signage. No prompting. A pun on the snowball, and the only thing on your menu that does this without a single euro of marketing behind it.
One on a table. The next table orders. The terrace follows. I have never seen a drink do that.
Where it lives
Beach bar to nightclub. Same coconut. All hours.
The same drink that sits next to a sun lounger at noon sits next to a cocktail glass at midnight. There is not a venue type it does not fit.
Resort pool
A guest by the water. Eyes closed. The drink in the photo they post home that night.
Coastal restaurant
A long lunch, a view of the sea. Replaces the wine, the spritz, the water, all of them.
Nightclub
After midnight. The cocktail nobody asked for. Now everyone is asking for it.
And every campsite, terrace, hotel lobby, and rooftop in between.
What is coming
Quiet build. Loud launch.
The product is still being designed behind closed doors and we are not saying more about it here. What we will say is this. The community is being built across the world right now, before a single bottle ships. The launch will not be subtle. By the time consumers can buy this at home, they will already be asking for it everywhere else.
The venues inside the founding programme will be the ones serving it when the demand walks in.
Founding venues
2,000 slots. Three tiers. The earlier you are in, the more you lock in.
... venues already in.
250 Pioneer slots left.
We are opening this programme to 2,000 venues worldwide, in three tiers. Each tier carries a product credit that follows you for life. The fastest moving venues take the top tier. The rest get what is left.
The Pioneers600 euros
Venues 1 to 250Filling now
The Pilots400 euros
Venues 251 to 1,000
The Settlers200 euros
Venues 1,001 to 2,000
When a tier fills, it closes. There is no upgrade path later. Move now or move down.
Request founding venue access